This is a Gucci keychain is made of silver and features the double G logo. The House of Gucci was founded in 1921 by Guccio Gucci in Florence, Italy as a producer of high-end leather goods with a "classic" styling. Later it evolved into a designer of fashion and producer of a larger variety of high quality leather goods and accessories. In 1964 they introduced the "double G" logo which is now world renowned and is seen in this keychain. Any vintage collector would appreciate this piece for its history and high quality.