This is a vintage Fendi keychain featuring a red leather logo piece with 24 karat gold plated chain and clip. The House of Fendi was founded in 1925 by a young couple in Via del Plebiscito, Rome. Adele and Edoardo Fendi started the first handbag and fur shop in Italy and quickly became known for a offering a prestigious shopping experience for the Roman bourgeoisie. Over the time the brand has become world renowned with stores in the worlds fashion centers. The brand is now owned by the Louie Vuitton Moet Hennesy group. This Fendi piece holds much of the original Fendi prestige and history. Any true vintage collector would highly appreciate it.