Air Jordan 3 Bright Crimson color way. The Air Jordan III is a staple in the Air Jordan line and considered by many the model that changed everything. It was Tinker Hatfield's first AJ design and its clean upper featuring cement print is still being retro'ed in new color ways. This mostly black shoe features a bright crimson midsole, lining, and jump man logos making it a "Bred" style with extra zing. Be sure to add this awesome colorway to your collection today.